In recent posts, I have written about a productivity framework and the time management skills business owners need to survive and prosper. Today, I cover productivity tools I have found invaluable to help cope with the demands of running a…
Today’s business owners, need exceptional time management skills to survive and prosper. Competition, accelerating change, customer and employee expectations and the sheer volume of information create a maelstrom that can easily lead to a loss of focus and overwhelm. The…
Are you a business owner struggling to find the time to do all that is needed? Does it seem you and your team are expected to do more, for less, in a shorter timeframe? Is the time you have available…
Are your employees disengaged? Are you suffering from high employee turnover? Imagine a workplace where employees wake up excited to come to work, feeling their job has a deeper meaning. Sound too good to be true? It’s not! When employees…
Many business owners, and their employees, would love to sell without selling. That is, achieve sales without resorting to sale techniques or pressure tactics. The reality is businesses need to “sell” their products or services to survive. But many baulk…
Many businesses overlook the power of emotions in marketing and as a result, fail to resonate and connect with their target audience. Too often the focus is on the product, benefits and data, completely ignoring the critical role emotions play…
Without a supporting pricing story a product or service becomes a commodity. When that occurs, the end result is a greater focus on price. Many businesses invest a lot of time formulating their pricing strategy. The end price being a…
Truly customer focused businesses maintain their competitive edge by focusing on continuous improvement. However, while at one level continuous improvement is easy to understand, often it is only employed in an ad-hoc way. That is; it is reactive, rather than…
Your business story is a powerful way, but often overlooked resource, to increase customer engagement and turbo-charge your marketing. It can be used to engage customers, give them a reason to purchase your product or service instead of the competition…
Understanding social styles empowers business owners to transform customer engagement and also employee engagement. Many Social Style Models exist, but the Merrill-Reid Social Style Matrix is a favourite of mine due to its simplicity and profound impact on my life.