In recent posts, I have written about a productivity framework and the time management skills…

Time Management Strategies for Business Owners: Chaos to Control
Are you a business owner struggling to find the time to do all that is needed? Does it seem you and your team are expected to do more, for less, in a shorter timeframe?
Is the time you have available for family and activities outside of work being continually eroded?
Have you tried different time management strategies but nothing seems to really work?
Time Management Strategies: The Right Mindset.
For many years my approach to time management was to simply work harder for longer. Start early when I could enjoy quiet time, and finish later, to catch up. Work and life balance simply didn’t exist.
The turning point came when I:
At this point one of the key, (& hardest), time management strategies was deciding what I needed to do less of and/or stop doing, to free up time for what was important – including family.
In this post, I outline an overarching time management strategy – a framework to free up time.
Purpose – A Key Time Management Strategy.
Too often when looking at time management strategies the focus is on techniques without first reflecting on:
This step is critical to gain clarity on where to focus:
These key functions are your High Payoff Activities.
High Payoff Activities.
A key time management strategy is to identify and then give priority to your High Payoff Activities.
High Payoff Activities drive the performance, growth and profitability of the business.
They are the activities which, if not performed, quickly negatively impact the business.
High Payoff Activities vary widely depending on the type of business and role – but might include:
It is not enough to identify the High Payoff Activities, they need to be given priority – which often means you need to do less of something else.
If you are struggling to identify the High Payoff Activities, mapping the customer journey can provide valuable insights.
Low Payoff Activities.
Low Payoff Activities are all the other tasks you and the team perform on a daily, weekly, and monthly basis.
They are often necessary for the smooth functioning of the business, but they don’t bring in the $!
Low Payoff Activities could include:
Identifying and making decisions about Low Payoff Activities is an essential element of effective time management strategies.
Do a Reality Check: Time Audit.
From personal experience, I can attest to how our perception of how we use our time & how long it takes to complete tasks can be wildly inaccurate.
Undertaking a time audit can be a very sobering experience and provide valuable insights.
For example, once in a leadership role, I estimated I was spending about 45% of my time on High Payoff Activities – A time audit revealed this to just 11%!
I was working long hours – but the audit revealed I getting caught up in an enormous number of Low Payoff Activities.
There are a number of low-cost time tracking tools you and the team can use to complete a time audit. My favourite is ATracker. It is easy to use and very quickly allows you to see how your time is being used. The data can also be exported as an CSV file to allow further analysis if needed.
A Time Audit is a crucial part of an effective Time Management Strategy.
Freeing Up Your Time.
To free up time for High Payoff Activities, the next step in your time management strategy is to decide how to manage everything else that needs to be done – this can involve:
Bear in mind you can’t create more time – you can only control how you use your time.
Build Systems – Process Optimisation.
The genius of the brothers who originally established McDonalds was not in the food, but the system they created for its production.
Systems boost productivity while reducing mental effort. They free up time to focus on what is important.
If you have processes that are cumbersome, time consuming, or require a lot of mental energy, this is signal you need a better system:
Next consider:
Effective systems are a critical part of any time management strategy.
Batch Similar Types of Work.
Task batching similar types of work is a powerful way to free up time and mental energy.
For example, this could include time blocking for:
For example, in a previous business, one time management strategy I employed was to allocate 2 hours on Tuesday morning to create, and schedule, a weeks social media posts.
During the 2 hours I was social media/creative mode. This approach worked far better than creating posts for the different channels each day.
Delegating or Outsourcing.
Again the genius of the founders of McDonald’s was to build a system that allowed production, & to large extent managing outlets, to be delegated to younger lower cost employees.
For this to occur, they needed, bullet proof systems, training, and delegation of authority.
Delegation is powerful time management strategy – but effective delegation requires training and accountability.
Micro-managing and/or centralising control are sure-fire ways to erode time available for High Payoff Activities.
Ask yourself. “Do I trust my employees?” If yes, then train and delegate. (If no, you have an issue that needs to be addressed!)
Another option for delegation is outsourcing – for example, bookkeeping, social media, recruitment etc.
Stop Doing.
Stopping unproductive can significantly free up time for important tasks. But is often one of the hardest to do, particularly for business leaders.
It involves eliminating unproductive tasks and prioritising essential activities.
When you have completed your “Time Audit” review your task list and ask:
For example, at one point, in a busy leadership role I made the decision to only read and action emails from customers or my direct manager. While I occasionally missed something, the world didn’t fall apart and it freed up an enormous amount of time.
In business there are many tasks, if left undone, the world doesn’t fall apart.
Summary.
This post outlines a time management framework for implementing an effective time management strategy. A framework I have found to work.
The starting point is to view your activities through the prism of your business Purpose. Are your current activities aligned to the Purpose?
You then need to identify the activities that bring the $ through the door and/or encourage repeat purchasing/referrals. Your High Payoff Activities.
Next you focus Low Payoff Activities, however before taking action, you do a reality check with a Time Audit.
Effectively using your time is essential if you want to provide your customers with a quality experience.
To take get back in control, or to learn more, don’t hesitate to get in touch.
In my next post, I will drill deeper and cover specific time management hacks I have found helpful.


