Servant Leadership is a powerful concept ideally suited todays challenging, top-down, data driven world. Originally promulgated by Robert Greenleaf in the 1970’s, (and largely since forgotten), it proposes the leader is a “servant” of others, in particular, employees. Servant Leadership…
Understanding customers is the key to great marketing! You can have an amazing product or service, however, if you can’t demonstrate its relevance to your customers and how it will change, or improve their world, it is unlikely you will…
Business culture is critically important. Even with a terrific product and a clear strategy, success will be fleeting without the support of a great culture. A strong culture shapes how you conduct business, how your team interacts with customers, and…
Setting business goals requires a careful balance of many factors. Goals need to be stretching, but also realistic. They need to account for both the current and future outlook. Importantly, when setting business goals, you need to account for your…
When you start a business, an important first step is to define your Business Purpose! That is; why does your business exist – from the customer perspective? In today’s world, where differentiation is difficult, having a clearly defined Business Purpose is…
The starting point for a successful business and a great customer experience is a clear Business Vision. A Business Vision acts as a beacon! It guides decision-making and shapes the way you engage with your customers.